a seasoned strategic partner
Tina quickly diagnoses business problems to clarify insightful, actionable and creative opportunities.
SERVICES
Plug-and-play strategy for agencies and brands
Product
High-level and in-the-weeds product and service development
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Consumer insights, trends, competitive landscape, qualitative interviews, Global Web Index
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Customer journeys, experience mapping, personas, user testing
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Features, monetization, prioritization matrix, content, gamification, ecommerce, future visioning, scenario planning
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Workshop facilitation, roadmaps, briefing, scoping, new business pitches
Brand
A scalable framework that resonates with target audiences
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Consumer insights, competitive analysis, target audience, industry trends
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Strategic target, design profiles, persona development
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Vision, mission, purpose, positioning, values, pillars, tone of voice, messaging framework, naming
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Workshop facilitation, stakeholder interviews
Engagement
A digital and social-first approach to marketing
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Consumer, competitive, cultural and company insights, trends
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Segmentation, customer journey
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Creative briefs, playbooks, rollout plans
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Brainstorm facilitation, immersion synthesis, new business pitches
APPROACH
MAKE IT BETTER
Optimize project plans
Build momentum with WIP
Sharpen copy and remove bloat
Partner AT ALL LEVELS
Present to clients and stakeholders
Mentor new talent
Inspire teams with insights
AN OUTSIDE PERSPECTIVE
“Yes, and…”
Qual and quant insights
Kindness > Being nice
Clients + Verticals
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Google / IBM / Lenovo / Huawei / Sony / Samsung / Ondo / Manifold / T-Mobile / Metro / eBay / Sequoia Capital / Stripe / Atlassian / Waze / Shopware / Scorpion / Get Upside / Spotter / Qewd
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Nike / Patagonia / Chanel / Lululemon / Levis / TOMS / Adidas / Dockers / Alternative Apparel / Disney Store / Bonsai Mirai / Dwell
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Red Bull / KFC / Stumptown Coffee Roasters / Clif Bar / Luna Bar / Delola / Kenwood Wines / Carlsberg / Plum Organics
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UFC / Sony Pictures / Universal / IMAX / Netflix / Anki / Xbox / Second Life / Rdio
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Novo Nordisk / Guardian Insurance / Early Medical / Cy Biopharma / WBHI / Salem Health / Benchling
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James Beard Foundation / The Met / Sesame Workshop / Google X / Gates Foundation / Berkeley Lab / Emerson Collective / Breakthrough Energy / OpenResearch / Tony Blair Institute / Oregon Community Foundation / Western Rivers Conservancy / Design Week Portland / GPEEL
If you're not sure where to start…
If you've hit a roadblock…
If you're a lovely person…
Let’s chat :)
Tina Glengary Cordes